![]() You can also rethink and change the menu whenever you want, like every month or season. For instance, you can sell vegetarian and gluten-free options for your main dishes.Īnother way you can customize a small menu is to add a lot of topping variations like Chipotle and Five Guys. How? By customizing as many menu items as possible for different diets and intolerances. Paradoxically, one of the main benefits of a simple menu is that you can appeal to more customers while only serving a few dishes. It gives you just enough creative freedom and room for customization Usually, people are suspicious of restaurants that offer many very different options because it’s impossible to get all of them right. Instead of serving a lot of mediocre dishes, you will be focusing on a few excellent ones. Plus, you’ll serve what your chef is good at making. That’s because the entire process is streamlined, from the customers placing the order to the chef cooking the food and the servers bringing it to the table. Restaurants with small menus run like a well-oiled machine. Removing unnecessary menu items will force you to rethink your entire menu and place the focus on what matters most to you. It would make no sense to start serving burgers or sushi because that’s not what you’re about. If you own an Italian restaurant, focus on dishes like pasta, pizza, and a few traditional Italian desserts. It forces you to embrace your restaurant conceptĪn effective menu design should focus on your restaurant’s concept. Many of your customers will appreciate your care for the planet, which will give you great publicity. This comes with another benefit: it reduces food waste for a more sustainable and environmentally friendly restaurant. You know you will use the ingredients quickly so there’s no need to freeze them or, even worse, serve spoiled or rotten food. If you want to avoid that and make sure your food quality is off-the-charts, offer a smaller menu that only uses fresh food. Restaurants with large menus are often forced to serve frozen items. It helps you reduce waste and increases food quality Need a website with a built-in menu and tons of stock images? Sign up for an account on GloriaFood and start taking orders today Start here 4. You might also like: 4 Menu Engineering Design Tips & Secrets That Will Boost Your Sales You will also cut costs when printing the menu because you will need less paper for a limited number of dishes. Ordering more at once will probably get you a better deal. If you design your menu so that most of your dishes rely on the same ingredients, you will need to find fewer vendors, leading to fewer invoices.Īdditionally, since you’ll only be ordering a few ingredients, you know you’ll use them all, so you can afford to order in bulk. It’s more cost-effectiveĮffective menu engineering will cut expenses and lead to a cost-effective kitchen that only uses a handful of ingredients. Plus, without having to remember so much information, your servers will also be more knowledgeable about every item on the menu to answer customers’ questions. Not to mention not all dishes will be ordered often, so they might not turn out great if your chef doesn’t have experience making them.Ī smaller menu will make your front of house staff happy as well because customers will decide faster, which will improve your table turnover rate. The chef has to remember how to prepare a large variety of dishes and will end up not specializing in any of them. ![]() Restaurants with big menus often have overworked staff. Ultimately, with a smaller restaurant menu size, you give people what they want, improving customer service and their experience. As a result, they might leave your restaurant feeling dissatisfied and never come back.Ī study published in the Journal of Personality and Social Psychology shows that people would rather have fewer choices than more because it makes the decision process more manageable. After having to sift through a lot of options, when they finally decide on something, it might not be the best choice or what they wanted in the first place. It’s more customer-friendlyĪ limited menu size helps people decide what they want to eat faster and prevents decision fatigue. ![]() Why a Small Restaurant Menu is the Key to Success 1. Download our small menu template to create your own limited menu How Many Items Should Be on a Restaurant Menu ![]()
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